Before I was a founder, I was a musician and songwriter, working alongside artists like Sabrina Carpenter and Carly Rae Jepsen. I also became a content creator before “content creator” was really a job — writing parody songs on the internet and accidentally learning a lot about what makes people stop, watch, share, and care. Bon Jovi shared one recently. I’m still not over it.

For nearly a decade, I’ve been the Founder & CEO of YES MAM Creative, helping brands and people figure out what makes them interesting and how to make other people care about it, too.

That’s taken me everywhere from luxury beauty and emerging consumer brands to taboo categories and high-profile individuals, driving millions in sales, building global audiences, generating nearly a billion impressions, and contributing to an acquisition along the way. I’m also often brought inside companies as a fractional CMO or creative leader, including roles with Juice Press and Hello Sunshine, helping shape everything from the big idea to how it actually shows up in the world.

And because apparently I don’t believe in having just one job, I also write about creativity, relationships, and reinvention on Substack, throw events that bring interesting people together, and still make the occasional song on the internet.

Whether I’m building a brand, writing an essay, making a video, or introducing two people who absolutely need to know each other, it all comes back to the same thing: making people care.

— Missy